The Scoop

Nardelli addresses mission, vision, strategy, values

Posted Monday, Sep 15, 2008 at 7:18 am in Company News, Messages From Our Leaders

The purpose, priorities and principles of the company are the focus of this message from Chrysler LLC Chairman and CEO Bob Nardelli.

Dear Colleagues:

A company should be able to express its purpose and strategic framework on a single page. That’s important because a team builds its power when it moves together united in a common cause.

Attached to this note is a one-pager that expresses our strategic framework for future success: link

It starts with a vision — to provide cars and trucks that customers will want to buy, will enjoy driving and will want to buy again. Chrysler veterans will recognize these words, because our vision — or our purpose — for the most part, does not change. Those 20 words capture the concepts of attracting, satisfying and keeping our customers with great products. That’s why we’re in business. That’s what we come to work to do.

We also have a very important mission -– one that can be expressed in just three words — return to profitability. It’s a critical mission, because without sustainable profitability, we cannot fulfill our vision.

We are working very hard to achieving our mission, and we’re doing so through our three E’s — enhancing our core, extending our business and expanding the market.

“Enhancing our core” includes an intense focus on customers and quality. It means getting the basics right and continuing to improve our products and our operations.
“Extending our business” means capitalizing on our adjacent opportunities, such as capturing a greater share of the parts and service business. It also includes tapping into or creating new product segments and developing new product features or alternative powertrains.
“Expanding the market” means increasing our participation in vehicle segments and international markets where there is significant growth. We are moving forward on this front by forming alliances with key partners and also by establishing Global Centers of Excellence to support design, engineering, sourcing, manufacturing and distribution activities locally in key markets.

Underlining these three E’s is a fourth — “Execute!” That applies to all of us, and it means flawlessly executing our strategy and committing to improve everything we touch every day.

From the first day of The New Chrysler, you’ve heard us talk about our five Business Fundamentals:

Customer First
Quality … Period
Go Global
Be Green
Powered by Great People

These remain our priorities. While our vision and mission spell out what we want to accomplish, our five fundamentals communicate how we will achieve success. We can never forget to place the customer first, and we must keep our focus on quality. We also know that being green and going global are keys to a successful future. And “powered by great people” means exactly that -– our vision is brought to life only through outstanding employees, suppliers and dealers.

Finally, the Chrysler leadership team has adopted a statement we call “Our Values.” It’s a single sentence that pulls together a few key concepts. Let’s look at this in five steps:

“We must achieve sustainable performance” — that means doing what we need to do now to secure our success in the long term. I believe our status as a private company is helping us make the right decisions for long-term success.
The second phrase — “by exceeding the evolving customer requirements and expectations” — means not only listening to the customer, but also going beyond what’s expected and to listen so well that we anticipate customer needs.
The third phrase — “better than the competition” — is a reminder that our customers always have choices, and that our best efforts must be better than those of our competitors.
The fourth phrase — “in a culture built on leadership, accountability, passion, integrity and discipline” — communicates our core values. These are not just words; they represent the Chrysler way -– what we all stand for.
The final phrase — “in an environment of mutual respect” — has to be the cornerstone of our culture. It must be the starting point of all of our business relationships. It’s the foundation upon which we will build our future.

As we face our daily challenges, it’s important to take a moment to reaffirm our vision, to stay focused on our mission and our fundamentals, and to remind ourselves of the values that we treasure. These are the concepts that unite us.

We encourage you to post the attached one-pager in your work area as a daily reminder of our purpose, priorities and principles.

Let’s tap into the power of our shared vision to show the world what the Chrysler team can do.

Thank you very much for your effort and support.

Bob

Tagged: Bob Nardelli

All times Eastern

Download

Download

Download

Download

Download

Nardelli addresses mission, vision, strategy, values

Categories

Pages

Archives